It’s the first time in history of outdoor
advertising and marketing that we can first see
a billboard and then hear it simultaneously by
tuning-in on fm radio while driving by an
announcement. It is a large billboard sign that
sings. It is ahead of its time and simply a
great idea! The Tadros twins innovate and re-invent
advertising in show business. Their latest album
“Yo Quiero Bailar” is presented on this
billboard and we can hear it simultaneously by
tuning-in 96.3 FM when approaching the billboard.
This advertisement can be seen on highway 10
north just before entering Champlain Bridge.
This surprising and innovative billboard plays
their hit single “Yo Quiero Bailar” (which means
“I wanna Dance” in English) 24 hours on 24. This
title song is already a hit in 7 countries and
now top 10 on the Quebec music charts. It is
estimated that an additional 1 million drivers
will hear the song in the following month. The
album « Yo Quiero Bailar » has just recently
been released last September. The record label
indisputably surpassed itself when it had the
task of promoting this unique product. The
result is the birth of a new concept. Their new
song can now be heard on 96.3 FM when
approaching the billboard sign. The album being
promoted includes their very popular Christmas
song “All we want for Christmas is love” which
played throughout the holiday season last year.
Viacom tells us that it’s the first time in
outdoor advertising history they participate in
a concept that communicates a visual and
auditory message. This new system is refreshing
and innovative for this traditional media. A
billboard sign that promotes artists and that
plays their music, for you, in your car on the
FM radio. That’s amazing! The TADROS brothers
who will undoubtedly get the record industry
talking have incontestably just created a
precedent in Canada. Take the Champlain Bridge
to live this new experience and listen to their
hit single. It’s worth the detour. The TADROS
brothers are the inventers of this concept and
hold the rights to use this technology. Patents
are deposited for Canada, USA,France and England.
For information 514.865.5072
Contact 514.865.5072
